Category Analysis

Select your market strategically with the help of data

Gain a competitive edge by identifying lucrative categories to enter and expand. With our Category Analysis report, you can uncover growth opportunities, evaluate competition intensity, and spot trends. This will allow you to make informed decisions and stay ahead in the dynamic marketplace.

Identify categories to enter and expand

It can be hard to know how competitive your market is and how saturated it may be. Without sales and metric data, it's challenging to make an informed decision. Our Category Analysis report gives you access to Sales, Revenue, Number of Sellers, and other crucial metrics that can help you identify high-potential categories and levels of competition. With this report, you can make an informed choice about which categories are worth entering.

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Delve into related niches and sub-categories

Discovering growth opportunities and expanding into new product categories can be daunting without reliable market data. With Category Analysis, you can analyze sales and revenue distribution across sub-categories, enabling you to uncover untapped niches and profitable expansion opportunities effortlessly.

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Evaluate competition intensity

Understanding the competitive landscape and assessing the level of competition is vital before entering or expanding in a marketplace category. Failure to do so can result in wasted time and money. To avoid this, you need to quickly determine the viability of entering or expanding in that category. The Category Analysis helps you to do this by analyzing seller count and percentage of sellers with sales. This way, you can make informed decisions about market entry or expansion.

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Spot trends earlier than others

Staying informed about the constantly changing market dynamics can be difficult, especially when you sell on multiple marketplaces. Failing to keep up with these changes can put you at a disadvantage compared to your rivals and cause you to miss out on potential opportunities. To address this, our Category Analysis feature offers historical and recent data to provide you with valuable insights. That helps you adjust your strategies proactively and stay in step with ever-changing trends.

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Gauge buyers’ interest

For Southeast Asian online sellers, it can be difficult to assess the effectiveness of certain product categories without access to important metrics such as view count, wishlist additions, review counts, and average ratings. This can make it hard to decide which niches to focus on. Fortunately, the Category Analytics tool provides access to all the vital metrics needed to evaluate the potential of specific categories.

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