Category Analysis

Tokopedia Algorithms From Keywords to Context: Guide for Sellers to Soaring Rankings

Introduction As seasoned marketplace sellers know, achieving top-page ranking is key to driving sales. However, unraveling the reasons behind your product’s positioning – whether it’s front and center or buried on page 200 – can be less clear. For example, a children’s toy seller might find their best-selling doll ranked lower than expected, not realizing […]

Marketplaces

TikTok to invest in Tokopedia, take 75% stake

Let’s Exploring the Potential Impact of the TikTok-Tokopedia Partnership. This alliance could bring significant changes for Tokopedia sellers, offering both opportunities and challenges.